In former time, when you were in need of links, you would just ask a few other webmasters whether they want to exchange links with you. There is nothing bad with that, even today.
Only when it comes to SEO and the effect those so called “reciprocal links” have on your ranking… you will notice that they only have very little effect. Don’t get me wrong – having reciprocal links is much better than having no links at all! Especially when they have the right anchor text to support your keywords.
But having a one way link with the right anchor pointing to your site is much more valuable. So how do you get one-way-links(or at least semi oneway links…)?
It is easy (at least in theory ) – you do a 3 way link exchange. But how does this work?
The easiest case is if you own more than one domain. Let’s say say you have 2 domains, mySiteA.com and mySiteB.com. Now if you found a link partner for exchanging links, you would ask him or her to give you a link from his/her domain with your anchortext to mySiteB.com in exchange for a link from you from mySiteA.com. Now what google sees is two oneway links from unrelated domains. Perfect! This I would call a semi 3way linking, as there is no third link but three domains involved. Sometimes this is also called triangular linking.
